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Track your business's performance over time and spot opportunities for growth. Built in Google Sheets to help you understand how your revenue, expenses, and profit change month by month.

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Your trends report helps you:

Track revenue growth

An Income Statement Trends report shows how your business performance changes over time. It tracks your revenue, expenses, and profit patterns to help you make better business decisions. 

Whether you’re reviewing seasonal patterns or planning for long-term growth, this report helps answer the question: "How is my business performing over time?"

Successful businesses use trend analysis to improve performance, plan ahead, and make smarter decisions.

Monitor expense changes 

Understand month-to-month profit patterns 

Identify seasonal fluctuations

Spot issues early

Plan for future growth

Monitor how your costs evolve:

• Fixed vs variable cost patterns
• Expense fluctuations 
• Cost control effectiveness
• Spending trends
• Budget vs actual comparison

Track how your income grows and changes:

• Monthly revenue patterns
• Sales growth rates
• Seasonal fluctuations
• New revenue streams
• Customer purchasing trends

See how your bottom line shifts month by month:

• Profit margin trends
• Monthly comparisons
• Seasonal impacts
• Growth patterns
• Profitability changes 

Compare monthly performance to see where your business is heading. Are revenues rising? Are expenses stable? Is profitability improving?

Q1 Performance:

• January: $50,000 revenue, $30,000 expenses = $20,000 profit (40% margin)
• February: $55,000 revenue, $32,000 expenses = $23,000 profit (42% margin)
• March: $62,000 revenue, $35,000 expenses = $27,000 profit (44% margin)

This shows healthy growth: revenues are increasing faster than expenses, and profit margins are improving.

1. Set up your categories in the Chart of Accounts sheet:

• Add your income categories (e.g., product sales, services, recurring revenue)
• Add your expense categories (e.g., rent, payroll, software, marketing)
• Customize to match how your business operates

2. Enter your transactions each month:

• Input transaction details (date, amount, and category)
• Use dropdowns to keep data consistent
• The template calculates monthly totals and updates the income statement

3. Review trends over time:

• Compare performance across multiple months
• Spot growth, seasonality, or cost shifts
• Share insights with your team or stakeholders

The template updates automatically to help you understand your financial direction—clearly and consistently.

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